ADRIA ARJONA: BEAUTY HAS ROOTS OF ITS OWN!
As L'Oréal Paris's new global ambassador, the actor brings the women of her family into the campaign story. It offers a starting point for thinking about the beauty rituals we learned while growing up.
Perhaps it is a perfume you would recognise with your eyes closed. Or the sound of a handbag opening before an outing, a tiny mirror passed from hand to hand, a cream placed carefully on a bedside table. There are beauty rituals we encounter long before choosing our first mascara. They belong to the people who raised us, the women we watched getting ready, the afternoons when we asked to try just a little. Then we grow up and decide what to keep, change or leave behind.
The news: a new face for L'Oréal Paris
On 27 October 2026 L’Oréal Paris announced Adria Arjona as its new global ambassador. The actress connects beauty with her Latin roots and the women in her family. It brings to mind the gestures we learned watching a mother, grandmother or aunt at the mirror.
This is commercial news, and it deserves to be read in that context. The story about roots is part of the message selected by the brand and its ambassador. What interests us is using it to start an everyday conversation: what did we learn about beauty from the women around us? Which lessons still feel good, and which have we wanted to rewrite over time? Both answers can coexist without taking affection away from our memories or turning a relationship into a verdict.
Your first teacher may not have owned a beauty case
Perhaps she taught you to take a few minutes for yourself before a demanding day. Perhaps to keep a brush clean, read a label or resist buying something simply because all your friends use it. Or maybe the strongest memory is a shared laugh over crooked eyeliner. Personal care can contain these things too: small ways of organising ourselves, experimenting and spending time together without turning every attempt into a judgement of our appearance or an assessment of how well we are doing.
Try a simple exercise: write down three gestures you associate with an important woman in your life. Beside each, note what you actually like about it. The colour? The time set aside? The feeling of getting ready for something lovely? Sometimes the thing worth keeping is the ritual, while the product can be completely different. It is a gentle way to recognise what you received and choose how to bring it into your life as it is today, rather than as it once was.
Advice can be updated, too
A suggestion may have been offered with love and still be unsuitable for your habits or skin. Before repeating a home remedy or an unusual cosmetic use, check the product instructions and ask an appropriate professional about specific concerns. Family memories deserve respect; practical questions deserve informed answers. Keeping a connection does not require you to repeat every movement exactly as you once saw it performed, especially when your own circumstances and needs are different from those of the person you remember.
The same goes for comments about appearance. If you often heard that you must always look immaculate to leave the house, you can create a more flexible routine. If makeup was dismissed as unnecessary but you enjoy it, you can give yourself permission to explore. A day with mascara and a day without can belong to the same person. Choice includes the right to change your preference without explaining it every time, or turning either version into a permanent statement about who you are.
Your eyes, without waiting for a launch
The forthcoming mascara campaign offers a reason to look at what is already in your drawer. Check storage guidance and the period-after-opening information on the packaging. Use the product as directed and do not add water or other liquids to rescue a formula that has dried out. For particular needs, especially sensitive eyes or a reaction, seek professional advice rather than continuing an experiment that causes discomfort. A familiar product still deserves the same attention as something you have just bought.
Try your usual mascara: one light coat, then look at your whole face before adding another. Do you like separated lashes or a stronger effect? The mirror can help you find your own taste, even when a campaign sparked the idea.
Roots can become a conversation
If you would like to, ask your mother, an aunt or an older friend what she carried in her bag at your age. You might hear a funny story, a memory of work or the explanation behind a photograph kept in a drawer. You can also remember someone who is no longer here and write down one of her gestures, without forcing the memory to become cheerful. Every story has its own tone, and families do not all share the same experiences or relationships.
The lovely thing about this conversation is that it does not ask you to resemble an actor or buy the right product to feel good enough. It invites you to recognise what belongs to you and decide how to express it. Tomorrow you may use the same little mirror as always, with a slightly different idea of what you are looking for in it. A detail, a memory, a gesture of your own. And enough room to keep changing as your life changes around you.
