SELENA AND DEMI: FRIENDSHIP STILL MAKES US BLUSH!

A pink room, a hairbrush used as a microphone, two friends laughing in front of a camera. If those images take you straight back to the Disney Channel years, get ready for a little trip down memory lane. Selena Gomez and Demi Lovato have come together again for a Rare Beauty campaign that revisits the tone of their old videos. The name to remember is Delena: two names intertwined, with plenty of pop nostalgia.

The Still Making Each Other Blush campaign launched on 28 October 2026 alongside the Delena: Soft Pinch Blush Bundle. The set brings together two existing liquid blush shades, Hope and Virtue, with a brush. What is new is the combination and the story around it, rather than two formulas invented for the occasion. It is a commercial collaboration, and also a reason to revisit images that accompanied many viewers as they grew up.

The pleasure of seeing them in the same frame

The official Checking In video brings Selena and Demi together for a chat and memories. It recalls that teenage pleasure of sitting in front of a camera with your best friend, not knowing whether you will end up singing or laughing. That is the nostalgia the campaign plays with.

Perhaps you remember learning a song with a friend, an afternoon when you were both waiting for the same film, or an outfit you thought was beautiful. Our connection with pop culture includes all of that: not just the people on the screen, but the people beside us while we watched. That is why a reunion can move us without our needing to know every detail behind it.

One campaign cannot tell a whole relationship

Seeing two people work together again does not allow us to reconstruct private conversations or explain every stage of their friendship. We can stay with what is public: a shared project, new images and references to a common past. The affection we feel as viewers does not make us witnesses to everything that happened away from the cameras.

It is a useful distinction in our own lives, too. A friendship cannot be measured only by photographs together or how often it appears on social media. We can enjoy this return without turning it into a rule for how real relationships should work. There is room to feel something while also leaving people their own lives.

Hope and Virtue: two colours to get to know

Selena’s shade is Hope, a nude mauve; Demi’s is Virtue, a peachy beige. Both have a dewy finish, and the bundle includes the Soft Pinch Blush Brush. Which colour would you reach for?

If the colours interest you, look at photographs on different skin tones and ask yourself what effect you want: a rosier flush, a warmer tint, something very subtle or something more noticeable. A celebrity’s choice can encourage us to take a closer look at a shade. Deciding whether we like it on our own face, however, comes down to our experience.

A reminder: this set is for the United States

The Delena set is an online exclusive for the United States. Elsewhere, borrow the colour idea with a blush you already own: a little reunion at the mirror, starting in your own makeup bag.

Even when individual products belong to an existing range, availability of a bundle and availability of separate shades are different things. If you are shopping in Italy, check an authorised retailer’s page and the exact shade. You do not need to chase an exclusive package to take inspiration from a colour, and there is no reason to pay extra simply because you feel rushed.

A small moment in front of the mirror

For Soft Pinch Liquid Blush, the brand recommends removing excess product from the applicator, applying a few dots and blending. If you already own a liquid blush, start with your formula’s instructions and a small amount. Look at the result before deciding whether to add more: the name of a look does not mean it needs the same intensity on every skin tone.

You can let your cheeks take the lead and keep the rest of your make-up however you like it. No campaign should persuade you that you need a whole new beauty bag to feel put together. A product you enjoy can be a pleasure; getting to know one you already own can be just as satisfying. The fun is in allowing yourself an experiment without turning it into homework.

You can send that message to your friend right now

Some memories return with a song, others with two people in the same frame. You watch, smile and remember who was beside you then. Perhaps she lives far away now, perhaps you message less. You both still know that chorus.

Perhaps watching it will make you want to message the person you used to sing those songs with. “Remember this one?” A short message, without a perfect script. The blush can wait. That little shared memory might be a lovely way to start a conversation today, as the people we have become, with a little tenderness for who we used to be.